Mass Retweet Is Like London Bus Service And How To Achieve Higher Rate Of Retweetability

In: Twitter

25 Aug 2013

london-busIf you’ve been living in London for a while and experienced the ‘joy‘ of taking the public transport, you would’ve already spotted the pattern, especially for the Bus Service. It’s not rare when you have to wait for a very long time for them to come to the Bus Stop (although it says on the timetable, 10 mins interval), and when they come, they come not just one, but sometimes 2 or 3 at the same time!!! It’s just so absurd that I have now stopped asking why.

Ok, enough for the rant.  How does this remotely relate to Twitter Retweet?  Well, unless you are one of the Top Linkers, your Retweet rate, i.e. the number of your own Tweet being Retweeted by others, would be minimal to none.

But sometimes, just sometimes, you hit a jackpot, like I had yesterday.
The particular Tweet was about a screenshot of a computer desktop of one designer who quit from his job and left a note on his/her desktop.  Of course this might not be true, and the screenshot might be just somebody’s photoshop work, but that’s not the point :)

Looking at my bit.ly stats, the link has been clicked for more than 1500, while the aggregate is more than 7000 clicks.  You can also see from the screenshot, that this particular tweet has been Retweeted more than 100 times, and shared via Facebook about 500+ times.  This kind of stats, at least for me, don’t come everyday.

bitly-stats-mahadewa

So, what can we learn from this?  Here are my thoughts:

1. Naturally Viral Content
Not every Tweet content/link is meant to be viral.  What I meant by viral here is, something that is able to make people think “This is SO Awesome, I just HAVE TO share it with my friends!”.  In my case, it is the following screenshot :)

I-quit

2. The Right People, Influential People
Influential Twitter Users are those ones who not only have lots of followers, but who also ‘engage‘ with them on daily basis.  One tweet from these influentials more often than not generate many many Retweets from their followers, which in turn will be Retweeted by followers of these followers, and so on and so on, hence creating a domino effect.
So, one way to generate a mass Retweets is by befriending with one of these influentials, and get them to Retweet yours.  You can start by following these excellent people on my Top Linkerz List.

3. The Right Timing
It’s all good to have a good viral content, and to have influential friends, but if your timing is poor, you will not get the same effect that you want it.
So, when is a good time to Tweet?  To maximise Retweetability, I think it’s safe to say that the best time to Tweet is when a lot of other people are online Tweeting, in particular, these influentials I mentioned above :)
How do we find out the time when someone is out and about Tweeting?  Fortunately, someone has already made an app for this specific purpose :)

Check out Tweetoclock :)  I featured Tweetoclock a way back, on an interview with Caleb Mingle (@dentafrice) who created Tweetoclock.
Give Tweetoclock a Twitter Username and it will tell you when it’s the best time to Tweet him/her, i.e. which is the time when he/she is mostly active tweeting.  You can also change the Timezone to suit where you are (which is quite useful). For example, here is mine:

tweetoclock-mahadewa

And here is for @cheth (one of the Top Retweeter on my List)

tweetoclock-cheth

Do you have more tips on what makes a Tweet Retweetable? Share them with us here!

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3 Responses to Mass Retweet Is Like London Bus Service And How To Achieve Higher Rate Of Retweetability

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